Tuesday, May 25, 2010

Boston | Ad chief Martin quits for Gannett post

The Boston Globe's chief advertising officer, Senior Vice President Sam Martin (left), is leaving the company to become publisher of the Montgomery Advertiser, a small Alabama newspaper owned by the Gannett Co., which announced the appointment earlier today.

Martin is moving to a newspaper with a considerably smaller readership. The Globe's circulation is about 230,000 daily, and 379,000 on Sunday, according to the latest ABC figures, as of March 31. Montgomery's is just 35,827 daily, and 44,120 on Sunday.

At the Globe, Gannett says, Martin was responsible for the integrated sales of that daily, plus its Boston.com website, The Worcester Telegram & Gazette, Globe Direct and Metro Boston.

Martin had previously worked for Gannett as senior vice president of marketing at The Cincinnati Enquirer from, 1999-2002, and director of advertising at The News Journal in Wilmington, Del., from 1993-1999.

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